Established in 1984, Loadstar Pvt. Ltd., is a joint venture private company between the Jinasena family and Pierre Pringiers (chairman of Solideal and Honorary Consul of Belgium in Sri Lanka) operating in Sri Lanka. Loadstar Pvt. Ltd. is manufacturing industrial and construction tires (both solids and pneumatics), rubberized tracks and wheels and rims for export. This company operates five factories in Sri Lanka, employing over 5,000 persons. With an annual turnover in excess of 10 billion Srilankan Rupees (100 million USD), Loadstar Pvt. Ltd. is considered to be one of the largest manufacturing companies in Sri Lanka. Products of Loadstar Pvt. Ltd. are sold in over 60 countries. Marketing, selling and distribution are handled by Solideal, the joint venture partner.

The founders of Loadstar Pvt. Ltd. have embarked on a major effort to fulfil their obligations and commitments. The Directors have established the fund named 'Solideal Loadstar Rehabilitation Fund' with an initial commitment of 100 million Srilankan Rupees (1 million USD) as seed money.

This fund will not provide any assistance to Loadstar employees, as requirements of such employees will be met by Loadstar Pvt. Ltd. directly.

However the demands posed by the tsunami disaster are far too great for Loadstar Pvt. Ltd. to handle it on its own. Thus a special purpose fund has been established to handle a well defined major rehabilitation effort covering a section of the southern coast of Sri Lanka. This fund will rely on further funding from the founders of Loadstar Pvt. Ltd., their friends and relatives, the Solideal world wide organization, its employees and clients, the Jayewardene family and Christopher Ondaatje, their friends and relations and other interested parties.

In the past similar relief activities in Sri Lanka had been carried out through Loadstar Pvt. Ltd. From the inception, Loadstar Pvt. Ltd., Being a socially responsible corporate citizen, has been allocating 1% of its annual turnover on social welfare. The company has always come forward to help communities in distress consequent to major disasters. Most recent was the reconstruction of an entire village in Deniyaya that was washed away by the major flood that occurred in June 2003. Funds required for reconstruction was provided by the 'Social Responsibility Fund' of Loadstar Pvt. Ltd. and the voluntary contributions of employees.